Social Media & eMarketing
Prefix Online Media (www.prefix.com.au) – ABN: 51 534 052 073
Social Media Optimization (SMO) is the process of making a website compatible with social networking websites such as Facebook and Twitter, to raise brand awareness and allow content to be easily spread through social mediums and online communities by users and visitors of the website. An effective marketing campaign requires proper SMO of an online business, without which the benefits of Social Media cannot be attained. Some of these advantages are:
- Low cost with more automation.
- Two-way communication between you and the end user.
- Easily expandable.
- Great potential to reach large audiences, easily targeted.
- Increased ability to gather data and measure success.

Although Social Media can be an extremely valuable marketing medium, it may not be suitable to reach particular audiences and can be less-effective for small businesses. However, a number of the tools listed below can still be used to effectively market yourself online. Some methods of SMO or eMarketing are:
- RSS feeds added to news content/blogs.
- Newsletter subscription services.
- Blogging software to engage readers and encourage discussion.
- Social icons to allow content to be easily shared.
- Maintaining social networking pages for your community.
Listed below are some of our web development packages that can help you make use of Social Media. However, please contact us today to find out what strategy may work best for you and your website.
eCampaign
eMarketing Campaign Manager to assist you create and keep track of email newsletters/bullletins.
- Includes Installation & Setup
- User Registration Form
- Custom Template Design
- No Mailing List Size Limit
- Track Email Opens & Bounces
- Campaign Statistics/Monitoring
From $75.00 AUD per month.
- Further Maintenance: $50.00 AUD /H
Blog / Publisher
Installation and setup of the popular blogging and news publishing platform; WordPress.
- Template Integration
- Logo / Colour Scheme Integration
- Editor Administration Panel
- High Quality Web Graphics (PNG)
- Search Engine Optimisation
- Editor & Post Categories Setup
$350.00 AUD one-time fee.
- Further Maintenance: $50.00 AUD /H
Facebook Page
Assisting you register, setup and manage a Facebook page for your business and/or website.
- Account Registration & Setup
- Logo / Slogan Upload
- Search Engine Optimization
- Initial Content Uploaded
- Facebook Optimized Images
- Campaign Help: $55.00 AUD /H
$250.00 AUD one-time fee.
- Further Maintenance: $50.00 AUD /H







